As a freelancer, any project is important. It doesn’t matter who the client is, it doesn’t even matter how much it pays you. We invest a considerable amount of time, resources and all the creativity we got for every step of the design process. I’m sure I’m not the only one who has been haunted by a couple of questions long after I pressed the “send” button; Was that design the best I could do? Was my concept exactly what the client needs and was it perfect for his business? Will I be proud of the graphic made when seen by the general public?
How do I know when my files are ready to be send for review?
As struggling with my inner doubts, I put together a list of 4 things to check before sending any files to the client. I hope it helps in your workflow as it did in mine, but also it aims to minimize the threats before sending anything though email or any other platform you work with. So, here they are:
- Review your research if necessary and read your brief carefully one more time. Read it again before sending the files because it might be surprising how you missed adding some mandatory details that could make you look like an unprofessional graphic designer in the client’s eyes)
- Create more than what you are supposed to send. If you are asked to work on three versions you should definitely try out several more in your sketchbook/workspace, and if you consider to send an extra version to review..oh well, I haven’t heard anyone complaining about receiving more than it was expected.
- A stressed mind never helped anyone or extended any deadlines. Besides the short breaks we take throughout the workflow, don’t forget about the absolutely necessarily break before sending the files (don’t play on the phone during the break but look outside, walk through the room, go through a magazine or drink water. Avoid any other displays) When you come back, you might see the design from another perspective.
- When you reached to the final concept, before sending anything to the client, make a last tryout, something crazy you wouldn’t usually do. Be creative until the last seconds. Change the font to something bold or add some flashy colors. It doesn’t have to be included in the files set for the client. It’s more like a check point where you make peace with yourself and totally agree the designs prepared are the best you could come up with.
If this helped you get rid of the thoughts who kept you awake by night, now it’s the time to clear your mind and wait for the feedback and of course, embrace any request/change with an open heart.
Be flexible, creative, kind, and all the odds will be on your side on developing a long term relationship with your client.